Attention: Small business owners, speakers, consultants, coaches and authors

 

Are you sick of not getting enough clients in the door so you can grow your business?

 

Do you have a great service or product, but haven’t quite mastered how to get the word out about it?

 

Does the idea of trying to get publicity overwhelm or intimidate you? 

 

You aren’t alone, and we are here to tell you that it’s not your fault. 

 

Because most of us business owners get really good at our craft, and turn that into a business, but learning the tricks of getting publicity can be overwhelming and confusing if you don’t know what to do… 

 

Sure, you may have been marketing for awhile and gotten some decent results.  Hopefully, you are using social media sites like Facebook and Twitter to build your list and get some visibility, but do you know that with an infusion of publicity from the other media you could get massive traction? 

 

How would you like these results?

 

One mention in the Wall Street Journal gets 2500 new visitors in a day.

 

A spot on a TV news show gets you three new clients.

 

 A single radio interview gets 200 new subscribers to your list.

 

 

It’s all possible! 

 

If Shannon can get me - a nail technician from Upstate NY - a feature story in the New York Times, imagine what her strategies and tactics can do for you! That one article got my phone ringing off the hook! Listen to Shannon and get unlimited visibility!

-Erin Ruffing, owner of Nails by Erin

 

YOUR business could use some publicity
and we can show you how!
 

 

Whatever your goals are (and whatever kind of business you have) learning the tools to effectively use the media will make all your marketing efforts much easier. 

 

But here’s what we know….very often business owners get blocked in trying to do this, and so never get to reach the level of success they deserve. Where are the blocks?  Two places – in YOU and in your BUSINESS.  We have worked with hundreds of business owners getting them ‘owning’ their brilliance and then showing them ways to get showcased in the world. 

 

 

How would you like to learn what it takes to get your business and yourself ready to start going after (and getting!) all that great media attention and publicity that could really put you on the map?

 

That’s why we have created our new program – Ready, Set, Publicity: How to Be the Expert in Your Industry. 

In this three week teleseminar/workshop for small business owners like you, we will break down getting publicity into each of the necessary areas – Business Readiness, Owner (or Mindset) Readiness, and Publicity- Getting Tricks of the Trade.  Let’s cover all those:  

 Business Readiness:  Ok, imagine you have a great media campaign and you end up getting 27,000 new visitors….but you don’t have the right opt-in, so only 37 of them sign up. Yikes!  And it happens all the time! We see big ‘holes’ in many businesses that will cause you to lose the opportunities in front of you.  There are eight different areas that you have to have in place, or you are at risk of blowing it.   In class #1, we will give you the checklist and cover the necessary ingredients so you don’t make the costly mistakes of losing the traction and visibility that publicity can give you. 

 Owner / Mindset Readiness:  Sometimes its the easiest thing to get the business in shape and ready, but getting the business owner to have the right mindset can be a bit tricky! How many times have you ever said or thought the following things: 

* “What do I have that’s newsworthy?”

* “How can I ask others’ to promote me?”

* “Am I really good enough to be interviewed?”

* “I’m not ready because of………..”

* “Other people are more expert than I am”

* “Who would want to listen to me?” 

We’ve seen this over and over.  You could be brilliant in your business, but shy away from really owning your gifts and strengths.  In class #2, we will cover what makes you unique and newsworthy, ways to discover where and why you are sabotaging yourself, and some quick tricks to shift those instantly.  Once you learn to come from a place of strength and understanding your value, marketing gets easier. 

Publicity-Getting Tricks: Class #3 is where we put it all together and show you the ‘how-to’ so you can get free publicity and not have to hire a publicist or big PR firm.  In this class you’ll learn to: 

* create newsworthy story ideas based on your passion and expertise

* write press releases that journalists love

* find the right reporters for your releases

* correctly answer requests from reporters using HARO, PitchRate, and other journalist connection services

* and much more                

I’m ready – sign me up.

 

Here's what can you expect from the Ready. Set. Publicity! program: 

Three 60-75 minute calls

Replay line sent to you so you can listen again

Business Readiness Check list and class notes

Access to live coaching on the call

Press release and pitching templates to help you craft your own materials

An interview prep worksheet so you'll always be prepared when the media comes calling (and they will when you go through this class!)

And let’s talk about bonuses! (We love bonuses, don't you?)

One month free membership in:

Therese’s Extraordinary Results Coaching Community (value $49)

Shannon’s Penny Pinching Publicity program (value $97)

Don't worry! These aren't some sleazy continuity programs where you unwittingly get billed every month!

Plus some additional goodies:

The Best of Penny Pinching Publicity ebooks, reports, audio and press release (value $87)

“How to Manage Entrepreneurial Overwhelm While Keeping Your Entrepreneurial Creativity” ebook (value $47) 

The cost of all of this? 

It's a mere $197. You can't even get one press release written from a PR professional at that price. 

You can CLICK HERE to get started. 

For less that $70 bucks a week you can get coaching from two of the top marketing/publicity coaches around: Therese Skelly and Shannon Cherry. Combined we have more than 30 years in the the marketing and public relations field and have helped loads of people get past their stuck points in their business and we can help you. 

 

See what these entrepreneurs are saying:  

As an entrepreneur I know that the biggest thing that stands in my way is myself. That’s why I’ve become such an advocate of coaches — since I’ve hired a coach my income has increased by more than 600%. And Therese is one of the best coaches out there. When I’m feeling stuck (or my business is feeling stuck) I call Therese and she gets me unstuck and back on track fast. She’s my secret weapon!

Michele Pariza-Wacek of www.MichelePW.com     

 

While I’ve had a lot of marketing training and background which I bring to the business development work I do, the arena of working with the media successfully was a bit of a mystery that Shannon demystified and made a lot more transparent. She also makes the information she provides practical by providing actual processes anyone can implement, step by step.  Her amazing work will not only help me build my new programs at CreatingLegacy.com, but will help me help my social entrepreneur clients get the word out about the incredible legacy-level programs they are building. Truly, I cannot recommend Shannon highly enough! 

Dolly Garlo, RN, JD, PCC - President, Thrive!! Inc. www.AllThrive.com and www.CreatingLegacy.com

 

I have been working on my business and myself consciously for over 6 years now. (Before that, I was just unconscious). The work I have done with Therese in the last 4 months has been more powerful for me and has blasted me through my own blocks that I have carried with me almost my whole life. In fact, I have moved farther in the last 4 months than I did in the last 6 years in all the other experts programs combined!

Thank you, Therese, for giving me the power and strength to move forward in my mission! I feel like I have been rewired for success--all the kinks in the wiring have been removed and I am left with clarity, drive and confidence to be the expert that I always saw myself being!

Lisa Bensonhaven Scott of www.AccentuateCommunication.com

 

You can do it too!  Imagine going into 2010 much more strongly positioned with the skills to get the visibility to really put you on the map: giving you more credibility and attracting more prospects to you effortlessly.

 

Here are the details again: 

 

Ready. Set. Publicity! calls will be at 9am PT/noon ET on Tuesday, February 2, 9, and 16.  If you can’t make those times, sign up anyway because we’ll send you the replay. Your investment is only $197 

 

Are you ready? Ready to stop being frustrated that you talented but not yet as well known? We want to help! Sign up here and we’ll help get you out in the world in a bigger way.              


Now just for a second, forget about how much you're going to save joining the Ready. Set. Publicity! class now, before the price increase in a few days. Just picture yourself when you see yourself on the pages of your target market's favorite magazine. How much is THAT worth to you? Sign up for the class today!